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The EVP Gap: What You Say vs What Candidates Experience
Many organisations invest heavily in defining their EVP — the messaging, the branding, the benefits. But EVP isn’t just what you say; it’s what candidates feel at every touchpoint. From the first application to the final conversation, the small human moments shape your reputation far more than any career page. This article explores the gap between intention and experience, and why the way candidates are treated matters long after the process ends.